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“SMS
has always provided the Hawaii community with better ways to do
business. We develop action oriented strategic, business and marketing
plans for a wide range of clients. Our customers have expressed a
desire to have us assist them in executing their plans,” said
Hersh Singer, SMS Chairman.
“Businesses
want to maximize the return on their marketing dollars. They are
recognizing the value of existing customers and the need to better
target new profitable customers. This is what Latham | SRM does so
well. It is this customer focus, linked to marketing efficiencies and
measured performance, that make this affiliation between SMS and
Latham | SRM a powerful extension to our current business,” he
added. |
|
“The
SRM in Latham | SRM stands for Synchronized Relationship Marketing,”
explained Robert Soljacich, Latham | SRM’s President and
CEO. “SRM is an advanced approach to marketing developed by our
agency to move individual customers toward greater loyalty and
profitability.”
“We
look forward to working closely with SMS because their integrated and
comprehensive approach to planning provides the ideal springboard for
what we do. We take database and customer relationship marketing to
the next level, reaching individuals on a one-on-one basis through a
variety of channels from e-mail to direct mail to mass media. Our
approach proves that the effectiveness of how businesses spend their
advertising dollars can indeed be measured.” |
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Founded in 1960, SMS
is the oldest
and largest research and consulting company in Hawaii and the Pacific. SMS
clients include advertising and public relations agencies, and businesses in
the financial services, health care, hospitality, not-for-profit, retail and
transportation industries.
|
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A leading direct
marketing firm, Latham
| SRM
has been helping clients build and maintain profitable customer
relationships since 1982. Latham | SRM clients include those in the packaged
goods, retail, manufacturing, travel, financial services, automotive,
technology, entertainment and telecommunications industries.
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