|
Cable Television Audience
|
 |
The
Television and Cable Networks
Hawaii
Residents Tune Into |
| SMS
Cable Television audience measurement is based on average weekly viewing of
the randomly selected respondent. Therefore, our numbers only reflect the
average “weekly” Cable television audience.
These numbers are not comparable to AC Nielsen ratings, but the
relationship of the numbers is comparable to them.
The study measures individual stations by day-part, as well as
individual programs. |
|
|
|
| There
are three significant benefits to utilizing the SMS Hawaii Market Study for
television analysis. These benefits are: |
- The
sample is large, at 2,500 completed surveys
- Direct
efficiency comparison between television and other media is readily
available
|
| Targeting
and segmentation against 6,000 Hawaii behavior drivers such as which store
you shop at, cellular phone company you use etc. |
|
|
|
|
|
Cable
Viewing Last Week
Year
2000
|
|
|
Statewide
|
OAHU
|
HAWAII
(BIG ISLAND)
|
MAUI
|
KAUAI
|
|
|
Adults
|
%
|
Adults
|
%
|
Adults
|
%
|
Adults
|
%
|
Adults
|
%
|
|
Totals
|
891,020 |
100% |
656,809 |
100% |
103,980 |
100% |
89,471 |
100% |
40,760 |
100% |
| CNN |
527,925 |
59% |
423,491 |
64% |
41,773 |
40% |
39,482 |
44% |
23,179 |
57% |
| HEADLINE
NEWS |
54,704 |
6% |
44,765 |
7% |
2,636 |
3% |
5,028 |
6% |
2,275 |
6% |
| THE
DISCOVERY CHANNEL |
63,084 |
7% |
44,876 |
7% |
7,331 |
7% |
8,364 |
9% |
2,513 |
6% |
| A
& E |
107,873 |
12% |
86,947 |
13% |
8,544 |
8% |
8,089 |
9% |
4,293 |
11% |
| MTV |
74,326 |
8% |
55,350 |
8% |
7,948 |
8% |
8,497 |
10% |
2,531 |
6% |
| VH-1 |
28,628 |
3% |
21,540 |
3% |
3,874 |
4% |
1,958 |
2% |
1,256 |
3% |
| ESPN |
59,275 |
7% |
46,449 |
7% |
6,068 |
6% |
4,730 |
6% |
2,028 |
5% |
| USA
CABLE NETWORK |
63,259 |
7% |
52,260 |
8% |
5,077 |
5% |
4,423 |
5% |
1,499 |
4% |
| NICKELODEON |
74,443 |
8% |
59,590 |
9% |
6,908 |
7% |
5,497 |
6% |
2,448 |
6% |
| LIFETIME |
28,700 |
3% |
21,840 |
3% |
3,810 |
4% |
2,430 |
3% |
620 |
2% |
| THE
FAMILY CHANNEL |
66,173 |
7% |
52,122 |
8% |
6,531 |
6% |
4,010 |
5% |
3,510 |
9% |
| SUPERSTATION
TBS |
49,484 |
6% |
33,151 |
5% |
5,898 |
6% |
7,630 |
9% |
2,805 |
7% |
| TV
FOOD NETWORK |
33,959 |
4% |
31,048 |
5% |
1,142 |
1% |
1,224 |
1% |
545 |
1% |
| TNT |
55,631 |
6% |
49,492 |
8% |
2,992 |
3% |
2,124 |
2% |
1,023 |
3% |
| E!
ENTERTAINMENT |
124,054 |
14% |
96,484 |
15% |
7,391 |
7% |
14,602 |
16% |
5,577 |
14% |
| HGTV |
77,888 |
9% |
62,927 |
10% |
5,793 |
6% |
6,779 |
8% |
2,389 |
6% |
|
|
|
|
Source:
2000 SMS Hawaii Market Study
Weighted
by: Population
Copyright
© 2000, SMS Hawaii Market Study.
All Rights Reserved.
Not to be duplicated without written approval.
|
|
|
|
|
|
Network
Viewing All Day
Year
2000
|
|
|
Statewide
|
OAHU
|
HAWAII
(BIG ISLAND)
|
MAUI
|
KAUAI
|
|
|
Adults
|
%
|
Adults
|
%
|
Adults
|
%
|
Adults
|
%
|
Adults
|
%
|
|
Totals
|
891,020 |
100% |
656,809 |
100% |
103,980 |
100% |
89,471 |
100% |
40,760 |
100% |
| K-FIVE
All Day |
70,087 |
8% |
56,020 |
9% |
4,813 |
5% |
5,056 |
6% |
4,198 |
10% |
| KGMB
All Day |
194,357 |
22% |
134,527 |
20% |
26,937 |
26% |
21,191 |
24% |
11,702 |
29% |
| KHNL
All Day |
168,560 |
19% |
128,439 |
20% |
14,707 |
14% |
18,731 |
21% |
6,683 |
16% |
| KHON
All Day |
231,034 |
26% |
175,956 |
27% |
25,453 |
24% |
18,110 |
20% |
11,515 |
28% |
| KITV
All Day |
197,465 |
22% |
143,890 |
22% |
24,648 |
24% |
20,793 |
23% |
8,134 |
20% |
| KHET
(PBS) All Day |
37,198 |
4% |
23,402 |
4% |
9,148 |
9% |
3,039 |
3% |
1,609 |
4% |
|
|
|
|
Source:
2000 SMS Hawaii Market Study
Weighted
by: Population
Copyright
© 2000, SMS Hawaii Market Study.
All Rights Reserved.
Not to be duplicated without written approval.
|
|
|
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|
