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The SMS Hawaii Market study is Hawaii’s largest private study, with a sample of 2,500 randomly selected Hawaii
adults. SMS has been conducting this study since 1989. The study measures demography, media consumption,
psychographics and consumption patterns of more than 6,000 Hawaii products and services.
SMS Hawaii Market study the most complete local picture at our fingertips
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The SMS Hawaii Market study provides a fund of information useful to any business in the community or any
business considering entering the Hawaii market. The study has three distinct but integrated components which
answer the who, what, how often and when of the behavior equation.
- Comprehensive demographic section
- Product Information (includes psychographics)
- Media Consumption – press, radio, television, cable, Internet.
Product Information investigates consumption and behaviors in the following broad categories:
- Appliances and Durables
- Automotive
- Banking & Investments
- Beverages
- Business Purchases
- Child Care Services
- Cigarettes
- Computers
- Contributions and Donations
- Discs, Cassettes, Stereos, Records, Books
- Everyday travel
- Furniture and Home Furnishings
- Hardware and Home Improvements
- Insurance
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- Leisure
- Photography
- Psychographics
- Real Estate
- Restaurants
- Securities
- Shopping
- Shopping Centers
- Sports
- Telephones/Answer Machines/Beepers
- Toiletries
- Tools & Gardening
- TV & Video Equipment
- Vacations & Travel
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SMS Hawaii Market study provides trend analysis |
With 11 years of data this comprehensive data bank provides valuable insights into the changing trends in the Hawaii
marketplace. Small annual changes, when tracked over time are transformed into a dynamic picture which, when
combined with actual business performance, assists in developing more accurate forecasts.
[Picture – personal computers and Internet access sms news December page 1]
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SMS Hawaii Market adds value to Geo-code mapping
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With its mapping capability linked to the Hawaii Market Study SMS can help you map your customer database,
evaluate trade areas, identify potential areas for business or sales and much more.
[Picture: Hawaii Market Study at work with Geo-code Mapping – sms news December page 3]
If you want to know more about the SMS Hawaii Market Study or need any of the following:
- Competitive analysis
- Market trends
- Media consumption patterns
- Psychographic insights
- Selecting promotional partners
- Target market profiling
- Trade area analysis
Contact one of SMS professionals or your advertising agency or media representative.
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