SMS continues to demonstrate its commitment to innovation and improvement with its Not for Profit partners and clients. This is an industry category that has embraced the total range of SMS services – research, consulting, social impact, modeling solutions and training. SMS’ strength in analysis, consulting creativity and database marketing has proved to be a winner in this category. SMS has a successful and growing reputation as a resource of choice for not for profits when they seek to become more efficient, to be sure to continue to qualify for both federal and private funding and to be outcomes focused. By combining some of the thinking behind marketing that is so successful in the business

 community with the skills of the SMS not for profit professional staff, SMS assists client organizations to achieve their individual mission while improving their approach to business.

• Database Management
• Giving Analysis
• Market Planning
• Member development
• Member/customer satisfaction measurement
• New product & service development
• Outcomes Measurement
• Performance Based Budgeting
• Segmentation Strategies
• Social Impact Studies
• Strategic Planning

Not for Profits Products and Services

Primary Research  

• Executive and employee satisfaction 
• Focus Groups 
• Internet Research 
• Member/Beneficiary satisfaction 
• One on one interviews 
• SMS Hawaii Market Study

Secondary Research  

• Visitor industry benchmarking

Consulting  

• Business and Marketing Planning 
• Facilitation 
• Loyalty Programs 
• Segmentation and Database marketing 
• Strategic Planning 
• Performance Based Modeling

Training  

• Service 
• Total Quality Improvement

 

Clients

Client types: Museums, Funding Agencies, Housing for Homeless

Clients include: Hawaii Community Foundation, Aloha United Way, Bishop Museum, Five Mountain.