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The SMS Consulting Difference
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The SMS Consulting difference is that we work with our clients to develop actionable strategies and
implementation plans in support of their mission, always based on meaningful quantitative and qualitative
market and customer information.
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SMS Consulting is unique in that it is an outcome of the core research discipline - always focused on information for appropriate solutions.
The SMS Marketing Action
Pyramid©
demonstrates how its consulting arm creates corporate intelligence, and recommends strategies as well as actions all focused on improving the client's bottom line.
Involved at the strategic level of business decision-making, SMS Consulting provides
integrated solutions, to develop powerful new and innovative products designed to provide clients with measurable competitive advantages.
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The strength of SMS Consulting lies in a combination of its people, its proprietary information and its philosophy:
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The SMS consulting team of seasoned professionals has senior management experience in international, national and local
businesses in areas of general management, marketing and market research. As a result SMS provides the highest quality
of expert advice and assistance at the best price.
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- Business Plan Development
- Customer Satisfaction and Profitability
- Database Marketing
- Facilitation
- Loyalty Programs
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- Market Feasibility Studies
- Marketing Plan Development
- Political Consulting
- Segmentation Analysis
- Strategic Planning Process
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SMS Hawaii Market Study
SMS is able to provide better client value due to their immediate access to vital market data captured as
part of its proprietary SMS Hawaii Market Study. This annual survey among 2,500 Hawaii residents measures
and tracks demography, psychographics and media choices, buying and consumption patterns. It covers more
than 3000 questions in 35 categories for more than 600 products and services. Client access to such information
provides sound marketplace analysis quickly and at a very affordable price.
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SMS Consulting Philosophy
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SMS believes that the best results are achieved by taking a partnership approach with its clients to
achieve the desired goal. This requires that SMS be accountable for those areas for which it has been
responsible. As needed, SMS Consulting becomes part of the marketing team, provides clients with support
in making presentations to senior management, evaluates the effectiveness of plans, provides added guidance
and assists in making adjustments during the execution stage of any plan.
Latham S | M Synchronized Marketing www.latham.com
Experian Geo-coding and Database
www.experian.com
Innovative Solutions Network, Inc. (Inets) Internet Research and Website Development
www.inets.com
International Survey Research, Inc. (ISR) -- Management and Employee Research
www.isrsurveys.com
Prudential Locations Hawaii's best real estate information base.
Private Sector: Developers, Financial Services, Health Care, Hospitality, Manufacturers, Politics,
Retail& Shopping Centers, Small Business, Telecommunications, Transportation and Visitor Industry & Attractions
Not For Profits: Foundations, Museums, Health and Housing
Public Sector: State, City & County and Federal Government Agencies, Economic Development, Education,
Ethnic Issues, Health, Housing
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