RESEARCH

The SMS Research Difference

The SMS Research difference is the range and quality of its products and services and the analytical expertise of its professional staff. SMS delivers accurate and actionable data for more profitable decision-making and combines data from multiple sources to provide a complete and integrated client solution.

Research at SMS

SMS Research, the core discipline upon which SMS was founded, continues to be its primary corporate activity. It is the SMS expertise in all the critical data collection phases including research design, sampling, implementation and quality control, and the quality of data analysis that ensures the findings are both accurate and actionable. SMS Research is an innovator in research design and statistical analysis and in Hawaii is the company of choice in both the public and private sector.

The strength of SMS Research lies in the combination of its people, its products and its philosophy:

SMS Research Team

The SMS research team is unparalleled in depth and experience. This team of professionals matches research techniques with client needs and performs rigorous statistical analysis in order to provide clients the most accurate and actionable information. SMS is also networked with other professionals and does not hesitate to bring in such specialists for advice and assistance when a highly specialized requirement falls outside their experience. Called upon as expert witnesses in a variety of areas, the SMS team sets the standard for Hawaii research expertise and is recognized for quality and innovation among its national peers.

Research Services

The experience of the SMS team enables the company to provide a very broad range of products and services as well as to create new products and statistical models. SMS is a leader in syndicated research, including Hawaii's largest private sector research survey the SMS Hawaii Market Study. SMS is also a research innovator. Identifying potential information needs the research experts seek to create new products or adapt proven products fill the gap in the market at the lowest client cost. SMS is a leader in technology. It is home to Hawaii's most sophisticated scanning equipment, and houses Hawaii's largest (18 workstation) state-of-the-art call center and CATI system, supported by a Voice Capture© capability exclusive in this market to SMS. The most recent technological addition to the research menu is the introduction of Internet Research and the creation of an Internet panel.

Advertising Effectiveness Customer Satisfaction Employee and Management Research Feasibility Studies Fielding Services Focus Groups Full service Market Research Intercept Studies Internet Research Mystery Shops NCQA patient satisfaction studies Political Research Program Evaluation Public Opinion Polling Quality Service Measurement Scanning Services SMS Hawaii Market study Social & Economic Impact Studies Statistical Analysis Syndicated Business Surveys Unique Hawaii Sampling Methodologies

SMS Research Philosophy

SMS research believes in (a) forming client partnerships in order to reduce the cost of information, (b) using syndicated research to meet the needs of large groups and (c) learning new research techniques and investing in the development of statistical modeling in order to provide more actionable results.

SMS Research is unique in that, while research is its core corporate activity, the company wide team of business and marketing professionals brings a wide range of experience and skills in a variety of business and marketing disciplines. When these disciplines are integrated with the research component, the output becomes even more valuable - turning information into intelligence. The SMS Marketing Action Pyramid^© ensures that all research is undertaken for the benefit of the client's bottom line:

Related Affiliations

Experian Geo-coding and Database
www.experian.com

Innovative Solutions Network, Inc. (Inets) Internet Research and Website Development
www.inets.com

International Survey Research, Inc. (ISR) -- Management and Employee Research
www.isrsurveys.com

Mediamark Research, Inc. (MRI) - a New York based Research Company that is the national leader in media research and SMS Hawaii Market Study analysis partner.
www.mediamark.com

Hawaii Health Information Corporation (HHIC)

Latham S | M  Synchronized Marketing

www.latham.com

Selected Industries

Private Sector: Advertising, Developers, Financial Services, Health Care, Hospitality, Manufacturers, Media, Politics, Retail& Shopping Centers, PR companies, Professional Associations, Small Business, Telecommunications, Transportation and Visitor Industry & Attractions.

Not For Profits: Foundations, Museums, Social Services

Public Sector:Government, Counties and State : special emphasis on Economics, Education, Hawaiian Issues, Health and Human Services, Housing, Land Use and Tourism.