​SMS Consulting, Database Design

Our definition of database marketing is “the profession of gathering, augmenting, and analyzing all customers information to maximize share and profitability”.

At SMS Consulting, our goal has been to provide our customers with fast and easy access to all the information in their database in order to analyze data and take action. This focus has helped establish SMS as the leader in delivering database marketing technology and solutions.

It is SMS Consulting aims to provide solutions that help meet critical database marketing objectives, such as:

  • Increasing revenues
  • Lowering operating expenses
  • Gaining access to customer data
  • Retaining customers
  • Acquiring customers
  • Identifying one’s best customers
  • Addressing customer needs with tailored products and services
  • Enhancing profitability, while satisfying one’s need to sell more products and services

SMS also recognizes that database management and marketing is a continuous process as demonstrated in the following graph.

Client Testimonials

"HGEA is grateful to the SMS team for its outstanding work in helping us better understand and serve our members. It is a pleasure to work with their knowledgeable staff."

— Randy Perreira, Deputy Executive Director
Hawai'i Government Employees Association

SMS Business Process
SMS Hawai’i
Pauahi Tower
1003 Bishop Street, Suite 650
Honolulu, HI 96813
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