SMS works with non-profits in a logic-model approach to assist in clearly identifying what they want to achieve and how best to measure progress.
There are varying approaches and labels within logic models, however the basic steps are shown below:1
The reason a logic model approach is so valuable is that it clearly shows how programs and communities are inextricably connected and how one impacts the other.
SMS provides the following evaluation processes for our clients. Clients may prefer to have SMS undertake all steps or just a couple:
SMS did a great job in leading Hawai‘i Tourism Authority’s evaluation development process…including identifying input, output and outcome measures to track progress toward HTA’s strategic goals. SMS also provided steps to guide us in integrating the evaluation process into our overall operations and planning. Our staff was actively engaged in the process and tracking the measures will ensure a focus on driving towards outcomes.
— Leslie Dance, former VP Marketing
Hawai‘i Tourism Authority