SMS works with non-profits in a logic-model approach to assist in clearly identifying what they want to achieve and how best to measure progress.

There are varying approaches and labels within logic models, however the basic steps are shown below:1

The reason a logic model approach is so valuable is that it clearly shows how programs and communities are inextricably connected and how one impacts the other.

SMS provides the following evaluation processes for our clients. Clients may prefer to have SMS undertake all steps or just a couple:

  1. Design an appropriate logic model for their program and the process to refine the model over time.
  2. Develop tools to measure outputs and outcomes.
  3. Develop and implement the process of data collection.
  4. Compile and analyze the results.
  5. Develop and present annual reports on the progress of the program toward meeting its stated outcomes.
[1] The University of Wisconsin Program Development and Evaluation, www.uwex.edu.
Client Testimonials

SMS did a great job in leading Hawai‘i Tourism Authority’s evaluation development process…including identifying input, output and outcome measures to track progress toward HTA’s strategic goals. SMS also provided steps to guide us in integrating the evaluation process into our overall operations and planning. Our staff was actively engaged in the process and tracking the measures will ensure a focus on driving towards outcomes.

— Leslie Dance, former VP Marketing
Hawai‘i Tourism Authority

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