Over the past 30 plus years, SMS Research has worked with many Hawaiian organizations in a research or consulting capacity. In addition to evaluation and needs assessment for organizations such as Kamehameha Schools, ALU LIKE, and QLCC, SMS has conducted surveys for the Department of Hawaiian Home Lands; surveys and focus groups for OHA; and strategic planning sessions for ALU LIKE, the Native Hawaiian Culture and Arts Program, Papa Ola Lokahi, and Bishop Estate.
SMS did a great job in leading Hawai‘i Tourism Authority’s evaluation development process…including identifying input, output and outcome measures to track progress toward HTA’s strategic goals. SMS also provided steps to guide us in integrating the evaluation process into our overall operations and planning. Our staff was actively engaged in the process and tracking the measures will ensure a focus on driving towards outcomes.
— Leslie Dance, former VP Marketing
Hawai‘i Tourism Authority