SMS has provided expert research and planning services in the retail market for more than 35 years. SMS has utilized primary research whether through intercept surveys, telephone research, or focus groups to identify unmet consumer needs. SMS has worked with retail centers such as Royal Hawaiian Shopping Center, Whalers Village, Ka‘ahumanu Center, Windward Mall, and many others in helping them not only how to better understand their customers, but also how to optimize profitability.
SMS works closely with fast food restaurants by undertaking marketing effectiveness surveys, mystery shopping programs, and site analysis work. Our geo code expertise provides a unique perspective on the opportunities provided to such retailers in specific locations. SMS continues to undertake customer satisfaction research for retail customers. Much of this work is currently done through the Web.
"YMCA of Honolulu is grateful to the SMS team for its outstanding work in helping us better understand the communities we serve and with our strategic planning. It is a pleasure to work with their knowledgeable staff."
— Larry H. Bush, President & CEO
YMCA of Honolulu