​SMS Business Process

Information is meaningful only if it impacts a client's bottom line - whether in terms of profits, improved performance, or program success. Gathering sound information, turning it into intelligence, integrating it into the client's business goals, and developing an actionable plan with results that can be measured, monitored and adjusted for maximum benefit to a client's bottom line forms the foundation of everything we do.

It is our ability to integrate the research or evaluation component, and develop recommendations for action strategies and implementation that sets us apart and truly transforms information into intelligence.

The SMS Business Process enables us to deliver to our clients a full range of services to turn information into intelligence - always with the client's goals in mind - at the very best value.


Client achieves goals in the most efficient and effective manner.


Providing skilled implementation with built-in measurements.


Integrating intelligence with client goals leads to superior strategies.


Providing superior analysis converts data to actionable intelligence


Knowing what data to collect and gathering it accurately.

Client Testimonials

SMS did a great job in leading Hawai‘i Tourism Authority’s evaluation development process…including identifying input, output and outcome measures to track progress toward HTA’s strategic goals. SMS also provided steps to guide us in integrating the evaluation process into our overall operations and planning. Our staff was actively engaged in the process and tracking the measures will ensure a focus on driving towards outcomes.

— Leslie Dance, former VP Marketing
Hawai‘i Tourism Authority

SMS Business Process
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