July 24th, 2019

Where O‘ahu Residents Live and Work

A Majority of O‘ahu Residents Work in O‘ahu’s Primary Urban Center
Second City Employment Impact Continues to be Low

The following map presents where defined area residents work. As an example, of the working residents who live in ‘Ewa/West O‘ahu area 51 percent work in the Primary Urban Center (Pearl City to Waikīkī).

As can be noted in the following summary the major employment center of the island continues to be the Primary Urban Center:

Only 29 percent of the ‘Ewa to Mākaha residents work in their area of residence, a possible reflection of the need to provide more local job opportunities to area residents.In 2007 SMS undertook a similar analysis, 32.3 percent of the ‘Ewa to Wai‘anae residents worked in the area – not a major pattern change. A similar percentage of Windward and Central O‘ahu residents work in their area of residence.

The data presented in this analysis are based on a survey of 2,140 random O‘ahu households providing a margin of error of +/-2.1 percent at the 95 percent confidence interval. The surveys were completed in the first half of 2019.

SMS will share similar information of work patterns on the neighbor islands over the next few weeks.

For more information or if you need more detailed breakdowns of the data, please contact Daniel Nahoopii at 808-440-0711 or dnahoopii@smshawaii.com.

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SMS did a great job in leading Hawai‘i Tourism Authority’s evaluation development process…including identifying input, output and outcome measures to track progress toward HTA’s strategic goals. SMS also provided steps to guide us in integrating the evaluation process into our overall operations and planning. Our staff was actively engaged in the process and tracking the measures will ensure a focus on driving towards outcomes.

— Leslie Dance, former VP Marketing
Hawai‘i Tourism Authority

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