July 7th, 2020
Prior to the pandemic, 6 out of 10 Hawai‘i adults planned` to travel. Now, only 3 out of every 10 adults in Hawai‘i plan to travel for leisure over the next two years. That means more than half of residents who had planned to travel anticipate putting off their trips according to the SMS Community Pulse Survey.
Even so, Interisland traffic will actually see an increase, with usual Mainland and International travelers now deciding to stay in Hawai‘i this year. A significant portion of travel to International destinations will wait until 2021.
Some types of residents are more willing to travel than others. We found that there is a distinct difference between groups and their readiness to travel. Those ready to travel tend to be single, mid-career (30-54 years old), and making less than $100K.
The SMS Community Pulse Survey was conducted from June 11 to June 17 statewide through a panel of Hawai‘i residents.A total of 401 surveys were completed providing a probability sampling error estimate of +/-5 percentage points at the 95 percent confidence level.Data were balanced to reflect the adult population of the state using the 2018 U.S Census data.For more information please contact Daniel Nahoopii, SMS Tourism Intelligence.
"Crazy Shirts is grateful to the SMS team for all of their outstanding work over the years. From helping to re-launch and re-brand Crazy Shirts to providing valuable research, it is a pleasure to work with their knowledgeable staff."
— Mark R.Hollander, Chief Executive Officer & President