Tim Carson to Return to Hawai'i to Lead

Honolulu, Hawai'i (Nov. 9, 2021)-- SMS, Hawai'i's leading research and consulting company since 1960, announced today that Tim Carson is taking ownership and management of the firm effective December 1, 2021. This also marks the return home for Carson who was born and raised in Kailua on O'ahu.

Carson will become President and CEO of SMS. Hersh Singer, SMS Chairman and Jim Dannemiller, SMS President, will be retiring from their current roles. Singer will remain as senior advisor to the firm to ensure a smooth transition. Faith Sereno Rex, President of SMS Consulting and Daniel Naho'opi'i, Executive Vice President of SMS Research will continue to be part of SMS' executive committee.

"SMS is fortunate to have someone with Carson's experience, energy, and vision leading SMS," said Hersh Singer, SMS's outgoing Chairman who has led SMS for nearly 40 years. "Carson's understanding of building customer relationships combined with his research, consulting and management experience will take SMS deep into the future."

"I am extremely excited to take on this new role serving our clients, employees, and community," said Carson. "I look forward to working with the extremely talented SMS team to strategize and develop new products and services to meet the current and future challenges of our clients and the Hawai'i community."

Carson started his career working for U.S. Representative Patsy T. Mink and U.S. Representative Ed Case in Washington D.C. Carson gained a deep understanding and appreciation of research and evaluation during his years in Washington and he used these tools throughout his career.

Prior to joining SMS, Carson has held management, sales, sales-engineering, and consulting roles in Silicon Valley, Washington D.C., and responsibilities for the North American and Latin American markets for the last 16 years. This included working with tech companies such as IBM, RSA Archer and Edgile.

Carson graduated from Punahou School (96) and he received his B.A. from the University of Oregon.

About SMS:

SMS Research & Marketing Services Inc (SMS) was founded in 1960 and is the oldest market research and consulting company in the state of Hawaii. SMS is a recognized leader in marketing research, consulting, social and economic studies, program evaluation, and governmental policy studies for local, national, Pacific Basin, and international clients. A full-service research and marketing company, SMS's industry experience and highly experienced team is the key to SMS's longevity and success. For more information, visit smshawaii.com.

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