Focus Group

Focus Group

SMS has a superior focus group facility that comfortably accommodates participants as well as clients. Generally, SMS recommends that focus groups have between eight to twelve participants – a number that fits easily around the large table in the focus group room. The viewing room, which is behind a one-way mirror, can easily accommodate up to ten clients and has access from a separate entrance not visible to participants.

Clients can view SMS focus groups in real time from anywhere in the world through a secure web site. Our clients can now sit in their offices in New York or Tokyo and view the focus group as well as communicate directly with the SMS team or moderator. So now our clients can participate in a Hawai’i group without travel expenses.

The SMS Focus Group facility also offers these options:

  • Clients may communicate with the group facilitator electronically during the focus groups. This eliminates the need for someone to physically enter the room with a note, which could possibly disrupt the ongoing discussion.
  • All focus groups are digitally recorded.
  • The SMS facility is conveniently located in downtown Honolulu, next to a large parking facility that makes this site easily accessible for participants as well as clients.
Client Testimonials

SMS did a great job in leading Hawai‘i Tourism Authority’s evaluation development process…including identifying input, output and outcome measures to track progress toward HTA’s strategic goals. SMS also provided steps to guide us in integrating the evaluation process into our overall operations and planning. Our staff was actively engaged in the process and tracking the measures will ensure a focus on driving towards outcomes.

— Leslie Dance, former VP Marketing
Hawai‘i Tourism Authority

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