SMS has a superior focus group facility that comfortably accommodates participants as well as clients. Generally, SMS recommends that focus groups have between eight to twelve participants – a number that fits easily around the large table in the focus group room. The viewing room, which is behind a one-way mirror, can easily accommodate up to ten clients and has access from a separate entrance not visible to participants.
Clients can view SMS focus groups in real time from anywhere in the world through a secure web site. Our clients can now sit in their offices in New York or Tokyo and view the focus group as well as communicate directly with the SMS team or moderator. So now our clients can participate in a Hawai’i group without travel expenses.
The SMS Focus Group facility also offers these options:
"Crazy Shirts is grateful to the SMS team for all of their outstanding work over the years. From helping to re-launch and re-brand Crazy Shirts to providing valuable research, it is a pleasure to work with their knowledgeable staff."
— Mark R.Hollander, Chief Executive Officer & President