Focus Groups & In-Depth Interviews

Don't guess when you can ask.
Get feedback from your target audience that makes a difference.

With so much in flux in the world with rising inflation, threat of recession, a lingering pandemic, and supply-chain challenges worldwide, it's now more important than ever to connect with your customer to ensure that your product or service is on the right trajectory so you can continue to flourish in a time of change.

At SMS Hawai'i, we take care of all your needs in one place using the latest technologies when and where it makes sense. Whether you need just one focus group to establish a baseline or manage year-round feedback loops with customers, focus groups allow you to identify emerging trends and extrapolate meanings from actual in-depth conversations with your target audience.

• We have a dedicated facility at our downtown Honolulu office for in-person focus groups and depth interviews. Join the focus group discussion remotely or in person in our private client viewing room. Additionally, in compliance with government guidelines, health and safety continue to be our top priority to ensure a safe and clean environment for all our guests.

• SMS Hawai'i can also conduct focus groups and depth interviews online or through mobile-based chat sessions in which users in any location can type their responses in real-time.