Established in 1960, SMS is a major contributor to marketing research, consulting, social and economic studies, program evaluation, and government-level policy studies for local, national, Pacific Basin, and international clients. Our industry expertise and highly experienced team of professionals – see our people – have made SMS the “go to” research and consulting company in Hawaii.
As a full-service research and marketing company, SMS designs and executes research that provides
our clients with actionable information. We handle all research functions in-house, including research design, sample design and selection, data collection, editing, data processing, analysis, reporting, presentation, and consulting. Our data collection capabilities include secondary data collection and surveys by telephone, mail, in-person intercept, and executive interviews. SMS also conducts focus group research and community dialogue.
Through decades of local research and consulting experience, SMS has developed a keen appreciation of Hawaii's cultural and geographic uniqueness. Our extensive experience in visitor industry research has enabled us to develop special skills in design, data collection, and analysis needed to support Hawaii’s visitor industry. Our experience in the Health Industry has lead to projects outside Hawaii using our proprietary housing model.
While research is our core activity, the SMS team of business and marketing professionals brings a wide range of experience and skills that can be applied to any organization in both the private and public sectors.
SMS provides accurate information, actionable recommendations and effective programs and services that enable clients to achieve their performance, profit, sales, and service goals.
Our success depends on building trust with care and attention for . . . TRUST is fragile and must be preserved by each of us.
SMS did a great job in leading Hawai‘i Tourism Authority’s evaluation development process…including identifying input, output and outcome measures to track progress toward HTA’s strategic goals. SMS also provided steps to guide us in integrating the evaluation process into our overall operations and planning. Our staff was actively engaged in the process and tracking the measures will ensure a focus on driving towards outcomes.
— Leslie Dance, former VP Marketing
Hawai‘i Tourism Authority