Trusted market research and strategic foresight for 60 years.
We're dedicated to delivering future-focused strategies and data-driven solutions to businesses in Hawai'i and the Indo-Pacific region. If you're looking for a partner to help you navigate the challenges and opportunities of tomorrow, look no further than SMS Hawai'i.
Let's map your journey. Connect the dots between research and action using rich data to guide your strategy.
Improving workforce and economic outcomes through the delivery of work-based learning strategies, employment programs, job...
Prove your impact. Contact us to build a study tailored to your business needs.
We provide high-quality data collection, opinion mining, and sentiment analysis services to clientele across Hawai'i and...
Don't guess, when you can ask. Get feedback that makes a difference. Probe further into hard-to-reach audiences and ask any...
Help shape Hawai'i communities with your opinion and drive change.
We're a full-service quantitative and qualitative market research fieldwork firm in Honolulu providing data collection, opinion mining, and sentiment analysis services.
Our grounding in research gives us a solid footing to explain the foundational causes and barriers to an issue, bring new insights, and identify real opportunities for change.
What's your impact? Contact us to build a study tailored to your business needs.
As a locally owned, independent firm, we have been a trusted source of intelligence for Hawai'i's business, government, and nonprofit leaders for more than six decades.
[Case Study] AIANTA Tourism Study
Jul 21, 2022
The American Indian Alaska Native Tourism Association (AIANTA) supports Native American, Alaskan, and Native Hawaiian business owners competing in the tourism industry.
The organization’s leaders knew that Indigenous-owned businesses played an important role in tourism and that the industry offered good opportunities for Native entrepreneurs. However, AIANTA needed solid data to support this claim. While the organization had done some internal member surveys, no formal study had ever been done to quantify the nationwide economic impact of Native businesses in tourism. [See results]
[Case Study] HousingASAP
Jun 1, 2022
Hawai'i Community Foundation and HousingASAP members saw a gap in data tracking and accuracy and saw that improvements would enable better data-informed decision-making.
Hawaii Community Foundation decided to bring in an outside contractor to analyze and track existing data and to improve data-gathering systems and skills among the frontline staff. They selected SMS Hawai’i because of the firm’s extensive expertise in data, research, and strategic planning. [See results]
We are thrilled to announce that SMS Research & Marketing Services, Inc. has been named one of Hawaii's Top Workplaces 2023 by the Honolulu Star-Advertiser and their research partner, Energage! This is a huge accomplishment for our team, and we couldn't be prouder.
We are thrilled to have Samantha join our team and know she will be a valuable asset to our research and consulting divisions at SMS Hawai'i.