SMS Hawai'i

Trusted market research and strategic foresight for 60 years.

Driving research, strategy, and impact.

At SMS Hawai'i, we believe in the power of strategic foresight to help our clients shape the future in ways that benefit both themselves and their customers.

That's why we've been the leading market research and consulting firm in Hawai'i since 1960. We offer a full range of quantitative and qualitative research services, and our team is made up of experts who are local to Hawai'i and have extensive knowledge of the region.

We're dedicated to delivering future-focused strategies and data-driven solutions to businesses in Hawai'i and the Indo-Pacific region. If you're looking for a partner to help you navigate the challenges and opportunities of tomorrow, look no further than SMS Hawai'i.

Strategic Planning

Let's map your journey. Connect the dots between research and action using rich data to guide your strategy.

Workforce Development

Improving workforce and economic outcomes through the delivery of work-based learning strategies, employment programs, job...

Custom Studies

Prove your impact. Contact us to build a study tailored to your business needs.


We provide high-quality data collection, opinion mining, and sentiment analysis services to clientele across Hawai'i and...

Focus Groups

Don't guess, when you can ask. Get feedback that makes a difference. Probe further into hard-to-reach audiences and ask any...

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Help shape Hawai'i communities with your opinion and drive change.

Recent News and Articles

Hawai‘i Businesses Collaborate on Workforce through Sector Partnerships

[Community Meeting Announcement] Maui’s Recovery Community Meeting to be Held 12/4/23

When: December 4th, 4:30 to 7:00 p.m
Light dinner in the Yokouchi Pavilion at 4:30 PM, followed by the meeting at 5:30 PM upstairs in Morgado Hall

Where: Maui Arts & Cultural Center
Parking will be available at the Maui Arts & Cultural Center

RSVP by December 3, 2024. Seating is limited.

The meeting will also be held via Zoom. Visit to register. [Keep reading…]

[Press Release] Input Invited on Tourism’s Role In Supporting Maui’s Recovery

HONOLULU – The Hawai‘i Tourism Authority (HTA) will be holding a community meeting to discuss proposed actions for tourism in support of Maui’s economic recovery. The meeting will be held at the Maui Arts & Cultural Center’s Morgado Hall on Monday, December 4, from 5:30 to 7 p.m. The public is invited to attend and share their feedback on draft strategies and actions informed by input from the Maui community. [Keep reading…]

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Pauahi Tower
1003 Bishop Street, Suite 650
Honolulu, HI 96813
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