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Delivering trusted market research and insight to Hawai'i since 1960
At SMS Hawai'i, we combine data-gathering expertise with deep local knowledge of the islands, generating high-quality data and transforming it into actionable insight.
That's why we've been Hawai'i's leading market research and consulting firm since 1960. Whether conducting surveys, leading socio-economic studies, developing action plans, or running program evaluations, SMS Hawai'i is your partner for data-driven solutions throughout the Hawaiian Islands and across the Indo-Pacific region.
We provide high-quality data collection, opinion mining, and sentiment analysis services to clientele across Hawai'i and...
Prove your impact. Contact us to build a study tailored to your business needs.
Let's map your journey. Connect the dots between research and action using rich data to guide your strategy.
Don't guess, when you can ask. Get feedback that makes a difference. Probe further into hard-to-reach audiences and ask any...
Deep analysis, data, and expert research on the trends that are shaping the future of travel in Hawai'i and the Pacific.
Help shape Hawai'i communities with your opinion and drive change.
We're a full-service quantitative and qualitative market research fieldwork firm in Honolulu providing data collection, opinion mining, and sentiment analysis services.
Our grounding in research gives us a solid footing to explain the foundational causes and barriers to an issue, bring new insights, and identify real opportunities for change.
What's your impact? Contact us to build a study tailored to your business needs.
As a locally owned, independent firm, we have been a trusted source of intelligence for Hawai'i's business, government, and nonprofit leaders for more than six decades.
Featured Article
[Case Study] HousingASAP
Jun 1, 2022
Hawai'i Community Foundation and HousingASAP members saw a gap in data tracking and accuracy and saw that improvements would enable better data-informed decision-making.
Hawaii Community Foundation decided to bring in an outside contractor to analyze and track existing data and to improve data-gathering systems and skills among the frontline staff. They selected SMS Hawai’i because of the firm’s extensive expertise in data, research, and strategic planning. [See results]
SMS Research & Marketing, Inc. today announced the appointment of John B. Tidwell as Vice President. Tidwell brings over 20 years of experience in market research in the financial services, telecommunications, and manufacturing industries.
SMS Research & Marketing, Inc. today announced the appointment of John B. Tidwell as Vice President. Tidwell brings over 20 years of experience in market research in the financial services, telecommunications, and manufacturing industries.
The University of Hawaiʻi is asking all Hawaiʻi residents for their help in creating the next strategic plan for the 10-campus UH System by participating in a short survey, a critical component to the UHStrategic Plan 2023–2029 initiative."
"REGENT and Pacific Current are jointly funding a feasibility study led by SMS Research to determine if the technology is right for Hawaii. Pacific Current President Scott Valentino said study results are expected in the fall or later this year."
