SMS Hawai'i

Delivering trusted market research and insight to Hawai'i since 1960

Research, Strategy, and Impact

At SMS Hawai'i, we combine data-gathering expertise with deep local knowledge of the islands, generating high-quality data and transforming it into actionable insight.

That's why we've been Hawai'i's leading market research and consulting firm since 1960. Whether conducting surveys, leading socio-economic studies, developing action plans, or running program evaluations, SMS Hawai'i is your partner for data-driven solutions throughout the Hawaiian Islands and across the Indo-Pacific region.


We provide high-quality data collection, opinion mining, and sentiment analysis services to clientele across Hawai'i and...

Custom Studies

Prove your impact. Contact us to build a study tailored to your business needs.

Strategic Planning

Let's map your journey. Connect the dots between research and action using rich data to guide your strategy.

Focus Groups

Don't guess, when you can ask. Get feedback that makes a difference. Probe further into hard-to-reach audiences and ask any...

Tourism Intelligence Lab

Deep analysis, data, and expert research on the trends that are shaping the future of travel in Hawai'i and the Pacific.

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Help shape Hawai'i communities with your opinion and drive change.

Recent News and Articles

SMS Research & Marketing Services, Inc. Appoints John B. Tidwell

SMS Research & Marketing, Inc. today announced the appointment of John B. Tidwell as Vice President. Tidwell brings over 20 years of experience in market research in the financial services, telecommunications, and manufacturing industries.

Hawaiʻi residents asked to help develop UH strategic plan

The University of Hawaiʻi is asking all Hawaiʻi residents for their help in creating the next strategic plan for the 10-campus UH System by participating in a short survey, a critical component to the UHStrategic Plan 2023–2029 initiative."

All-electric seaglider targeting Hawaii takeoff

"REGENT and Pacific Current are jointly funding a feasibility study led by SMS Research to determine if the technology is right for Hawaii. Pacific Current President Scott Valentino said study results are expected in the fall or later this year."

SMS Hawai’i
Pauahi Tower
1003 Bishop Street, Suite 650
Honolulu, HI 96813
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