SMS Hawai'i

Trusted market research and strategic foresight for 60 years.

Driving research, strategy, and impact.

At SMS Hawai'i, we believe in the power of strategic foresight to help our clients shape the future in ways that benefit both themselves and their customers.

That's why we've been the leading market research and consulting firm in Hawai'i since 1960. We offer a full range of quantitative and qualitative research services, and our team is made up of experts who are local to Hawai'i and have extensive knowledge of the region.

We're dedicated to delivering future-focused strategies and data-driven solutions to businesses in Hawai'i and the Indo-Pacific region. If you're looking for a partner to help you navigate the challenges and opportunities of tomorrow, look no further than SMS Hawai'i.

Strategic Planning

Let's map your journey. Connect the dots between research and action using rich data to guide your strategy.

Workforce Development

Improving workforce and economic outcomes through the delivery of work-based learning strategies, employment programs, job...

Custom Studies

Prove your impact. Contact us to build a study tailored to your business needs.


We provide high-quality data collection, opinion mining, and sentiment analysis services to clientele across Hawai'i and...

Focus Groups

Don't guess, when you can ask. Get feedback that makes a difference. Through live, moderated discussions with your target...

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Help shape Hawai'i communities with your opinion and drive change.

Recent News and Articles

Now Recruiting O'ahu Residents: Are you intrigued by the world of Japanese Shochu?

[Feasibility Study] SMS Hawai'i Delivers Draft Feasibility Report to Seaglider Initiative

The Hawaiʻi Seaglider Initiative launched with a broad coalition committed to delivering a new affordable and accessible transportation option to Hawaiʻi communities.

Kōkua to Shape the Future of Food Security: Take the SMS Research Survey

Have you received a postcard from SMS Research? If so, the Hawai‘i Foodbank and our partners need to hear from you! Your opinions on food security in your community will directly impact the services we provide across Kaua‘i, Moloka‘i, and Lana‘i. Please take a few minutes to complete a confidential survey and help shape the future of food access in Hawai‘i. [Keep reading…]

SMS Hawai’i
Pauahi Tower
1003 Bishop Street, Suite 650
Honolulu, HI 96813
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