Trusted market research and strategic foresight for 60 years.
We're dedicated to delivering future-focused strategies and data-driven solutions to businesses in Hawai'i and the Indo-Pacific region. If you're looking for a partner to help you navigate the challenges and opportunities of tomorrow, look no further than SMS Hawai'i.
Let's map your journey. Connect the dots between research and action using rich data to guide your strategy.
Improving workforce and economic outcomes through the delivery of work-based learning strategies, employment programs, job...
Prove your impact. Contact us to build a study tailored to your business needs.
We provide high-quality data collection, opinion mining, and sentiment analysis services to clientele across Hawai'i and...
Don't guess, when you can ask. Get feedback that makes a difference. Probe further into hard-to-reach audiences and ask any...
We're a full-service quantitative and qualitative market research fieldwork firm in Honolulu providing data collection, opinion mining, and sentiment analysis services.
Our grounding in research gives us a solid footing to explain the foundational causes and barriers to an issue, bring new insights, and identify real opportunities for change.
What's your impact? Contact us to build a study tailored to your business needs.
As a locally owned, independent firm, we have been a trusted source of intelligence for Hawai'i's business, government, and nonprofit leaders for more than six decades.
Tourism's Role in Supporting Maui's Recovery
Dec 5, 2023
We would like your thoughts and input on how tourism can best support Maui’s recovery and be respectful to Lahaina and Upcountry families.
The Maui wildfires have had a devastating effect on residents and businesses. A Hawaiʻi State Department of Health assessment found that the greatest priority of wildfire survivor households was Financial Recovery (29%). Persistently high unemployment and businesses cutting hours or closing add to the challenges. [Keep Reading…]
[Case Study] Exploring Sustainable Markets in Hawai‘i - The Canadian Trade Mission's Success
Jul 26, 2023
Step into the world of sustainability innovation as the Canadian Trade Commissioner Service and the Atlantic Canada Opportunities Agency (ACOA) embark on a market study in Hawai'i. Join us as we delve into the success story of their collaboration with SMS Research and uncover the hidden potential of sustainable markets in Hawai'i. Explore the challenges they faced, their strategies, and the remarkable outcomes that emerged, including promising opportunities in renewable energy and aquaculture. [Keep reading...]
When: December 4th, 4:30 to 7:00 p.m
Light dinner in the Yokouchi Pavilion at 4:30 PM, followed by the meeting at 5:30 PM upstairs in Morgado Hall
Where: Maui Arts & Cultural Center
Parking will be available at the Maui Arts & Cultural Center
RSVP by December 3, 2024. Seating is limited.
The meeting will also be held via Zoom. Visit https://bit.ly/mauitourmtg to register. [Keep reading…]
HONOLULU – The Hawai‘i Tourism Authority (HTA) will be holding a community meeting to discuss proposed actions for tourism in support of Maui’s economic recovery. The meeting will be held at the Maui Arts & Cultural Center’s Morgado Hall on Monday, December 4, from 5:30 to 7 p.m. The public is invited to attend and share their feedback on draft strategies and actions informed by input from the Maui community. [Keep reading…]