SMS Hawai'i

Delivering trusted market research and strategic foresight since 1960

Research, Strategy, and Impact

At SMS Hawai'i, we deliver strategic foresight to help our clients to co-create that tomorrow in ways that benefit them - and, crucially, the collective aspirations of their customers.

That's why we've been Hawai'i's leading market research and consulting firm since 1960. Whether conducting surveys, leading socio-economic studies, developing action plans, or running program evaluations, SMS Hawai'i is your partner for delivering future-first strategies and data-driven solutions in Hawai'i and the Indo-Pacific region.


We provide high-quality data collection, opinion mining, and sentiment analysis services to clientele across Hawai'i and...

Custom Studies

Prove your impact. Contact us to build a study tailored to your business needs.

Strategic Planning

Let's map your journey. Connect the dots between research and action using rich data to guide your strategy.

Focus Groups

Don't guess, when you can ask. Get feedback that makes a difference. Probe further into hard-to-reach audiences and ask any...

Tourism Intelligence Lab

Deep analysis, data, and expert research on the trends that are shaping the future of travel in Hawai'i and the Pacific.

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Help shape Hawai'i communities with your opinion and drive change.

Recent News and Articles

Meet our new University Intern, Ivy!

For the next six months, Ivy will work directly with our leadership team at SMS Research and SMS Consulting on real-life projects that will help her develop foundational skills for long-term success and make an impact on our local communities.

E Komo Mai, East-West Center Fellow, Josefina!

SMS Hawai'i Proud to be Certified Cyber Ready

SMS Hawai’i
Pauahi Tower
1003 Bishop Street, Suite 650
Honolulu, HI 96813
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