Focus Groups & Depth Interviews

by SMS Hawai'i in Honolulu

Don't guess when you can ask.
Get feedback from your target audience that makes a difference.

At SMS Hawai'i, we understand the importance of staying ahead in a changing world marked by inflation, economic uncertainties, labor shortages and supply-chain disruptions. It's crucial to connect with your customers now more than ever to ensure your product or service aligns with emerging trends, enabling continued success during dynamic times.

Our services encompass comprehensive market research solutions using state-of-the-art technology and customer-focused strategies. Whether you require a single focus group to establish a baseline or seek continuous feedback loops, our focus groups are designed to identify emerging trends and extract valuable insights from in-depth conversations with your target audience.

We also specialize in hosting focus groups catered to the legal services industry. Gain valuable insights directly from your target demographic to sharpen your law firm's competitive edge. Understand the pain points and priorities influencing potential clients' selection of legal representation. We design engaging sessions identifying what they expect from their counsel and what messaging conveys your unique strengths.

Located in downtown Honolulu, our dedicated facility hosts in-person focus groups and depth interviews. Join the discussions remotely or in person in our secure client viewing room. Committed to safety, we strictly adhere to government guidelines, ensuring a sanitized environment for all participants.

Our Honolulu-based team specializes in:

  • Conducting in-depth focus groups
  • Remote focus group facilitation
  • Market research strategies
  • Utilizing cutting-edge technology for market insights
  • Providing actionable feedback for your business growth

Contact us today to schedule a tailored focus group session and gain valuable insights that drive your business forward in an ever-evolving marketplace.

Active Focus Group

Contact Us

Have a question for us? Let us know how we can help. Get in touch with us directly at (808) 537-3356 or by email below.


SMS Hawai’i
Pauahi Tower
1003 Bishop Street, Suite 650
Honolulu, HI 96813
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