Research Experience

Our team experience enables us to provide a very broad range of products and services to give you the information you need to make actionable decisions. We are a research innovator. Identifying potential information needs, our research experts create new products or adapt proven products to fill gaps in the market at the lowest cost to clients. Through affiliations and partnerships we handle research on the Mainland, in Guam, and in Europe.

All projects are done in the most cost effective and timely manner possible. For each project, SMS implements the following essential steps:

  • Clearly understand client needs
  • Develop an analysis plan prior to drafting the survey to ensure the results of the process provide the answers the client needs
  • Develop the survey instrument to minimize bias and keep the survey as short as possible
  • Implement accurate sampling techniques to ensure a representative sample and that the results can be projected
  • Have a well-trained and monitored call center or personal interviewers
  • Undertake appropriate analysis
  • Present information in a clear manner


These are the steps to accurate information that you can rely on.

Client Testimonials

SMS did a great job in leading Hawai‘i Tourism Authority’s evaluation development process…including identifying input, output and outcome measures to track progress toward HTA’s strategic goals. SMS also provided steps to guide us in integrating the evaluation process into our overall operations and planning. Our staff was actively engaged in the process and tracking the measures will ensure a focus on driving towards outcomes.

— Leslie Dance, former VP Marketing
Hawai‘i Tourism Authority

SMS Business Process
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