In the fall of 2022, the Canadian Trade Commissioner Service, in partnership with the Atlantic Canada Opportunities Agency (ACOA), embarked on a market study in Hawai‘i to explore potential opportunities for Canadian developers and manufacturers specializing in sustainable tools and solutions. To achieve their objectives, the Canadian authorities sought a local partner with deep knowledge of the region and strong investigative and research skills, leading them to collaborate with SMS Research, a trusted market research firm based in Hawai‘i since 1960.
The main objectives of the Canadian trade mission were:
The increasing emphasis on sustainability and environmental responsibility has driven demand for innovative tools and solutions that promote eco-friendly practices. Canadian companies have been pioneers in developing advanced technologies across various industries. In alignment with the Canadian government's vision to foster international trade and create new business opportunities, the Trade Commissioner Service and ACOA collaborated with SMS to explore potential markets in Hawai‘i—a state known for its focus on sustainability and eco-conscious initiatives.
The Canadian trade mission encountered several challenges during their market study in Hawai‘i:
To address these challenges and achieve their objectives, the Canadian trade delegation, in consultation with SMS, adopted a well-thought-out approach:
The efforts of the Canadian trade mission in collaboration with SMS resulted in several positive outcomes:
The Canadian Trade Commissioner Service's visit to Hawai‘i proved to be a successful endeavor, uncovering potential markets for Canadian sustainable technology developers and fostering connections with potential local partners and customers. The collaboration between SMS and the Trade Commissioner Service and ACOA showcased the Canadian government's commitment to promoting international trade and sustainable business practices. This case study highlights the importance of having a knowledgeable local partner, such as SMS, to support international cooperation in advancing sustainable solutions and fostering economic growth for all parties involved.
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