Tourism's Role in Supporting Maui's Recovery

We would like your thoughts and input on how tourism can best support Maui’s recovery and be respectful to Lahaina and Upcountry families.

The Maui wildfires have had a devastating effect on residents and businesses. A Hawaiʻi State Department of Health assessment found that the greatest priority of wildfire survivor households was Financial Recovery (29%). 1 Persistently high unemployment and businesses cutting hours or closing add to the challenges.

Across the state, efforts are underway to support Maui’s recovery. The Hawaiʻi Tourism Authority is developing a plan to support tourism’s role in the recovery based on input from the Maui community, economic data, and stakeholders throughout the state.

Draft Report: Tourism Role in Maui's Recovery Plan - Key Findings and Proposed Actions

Presentation at the December 4 Maui Community Meeting


  • December 1: A draft of how tourism can support Maui’s recovery will be available online for public review and comment.
  • December 4: A community meeting will be held and attendees will be part of a discussion to add to or change the actions being considered for Maui’s economic recovery.
  • December 1-15, 2023: Public comment period
  • December 21, 2023: The updated draft of Tourism’s support of Maui’s Recovery will be presented to the HTA Board of Directors for approval.

1 State of Hawaii Department of Health, Maui Wildfires Public Health Rapid Needs Assessment, Preliminary Report

📸: Hawaii Tourism Authority (HTA) / Brooke Dombroski / @brooklynhawaii Location: Ukumehame Beach Park, Mau

SMS Hawai’i
Pauahi Tower
1003 Bishop Street, Suite 650
Honolulu, HI 96813
Copyright © 2024 SMS. All Rights Reserved.

Privacy Policy